Activation

Popular PC game PUBG: Battlegrounds re-launched the Loot Truck feature. A truck that roams the map for players to wreak destructive havoc and make it drop loot. 

Sounds like a lot of fun.
But how do we get players back into the game? 

We turned Los Angeles into a real-life game map and launched the truck into the real world for fans to hunt down for loot. Talk about turning inactive players active again, heh.