Oh dear it's Judy.
A slight irritant to her family and friends, her unique mix of prudence and irreverence has proved the perfect fuel for head-turning, sticky ideas.
Like selling the world's best TV by wowing the world's grumpiest cat. Getting PUBG gamers to chase loot IRL. Even hijacking Hong Kong's iconic skyscraper to make a small men's clinic look big.
So take that, loved ones.
In her spare time, she writes sketches, makes fun gifts for friends, and watches cars go vroom vroom in the F1.
Experience
Sep 2022 – Present
BBH Singapore
Impressed a grumpy cat with the top-notch Neo QLED 8K along with other global Samsung spots. Made gamers play PUBG IRL in LA for PUBG. Turned HK's tallest landmark into a men's health message. More coming up.
Pitches won: GIC, Samsung Neo QLED 8K, Samsung Visual Displays, PUBG, Klook
May 2021 – Aug 2022
VCCP Singapore
Played enabler to Singaporeans' love for food with a Deliveroo campaign that won us the pitch, on top of work for Shell, Cathay Pacific, and Toll.
Nov 2020 – May 2021
Cheil Singapore
Created Samsung's first mobile film festival in Singapore to launch the Galaxy S21 Ultra.
Sep 2014 – Nov 2020
DDB/Tribal Worldwide Singapore
Gave Banksy grief for McDonald's, held a virtual hanami for Japan-loving Singaporeans, and created a whole host of government campaigns that were anything but – from a whole TV show to an educational portal where historical figures share what they did,
Facebook-style.
Awards
2026
1 Gold, 4 Silvers — CCA Gongs: Noah's The World's Biggest Boner
2025
Bronze — CCA Gongs: Samsung's Racing to Fiji
Merit — One Show Asia: Noah's The World's Biggest Boner
2024
Bronze — CCA Gongs: Samsung's More Wow than Ever
2020 — 2021
Top 10 Worldwide – Young Glory Professional Category
Silver — MARKies: ManuInvest Duo Choose Both Lah!
2021
2019
Gold — MARKies: McDonald’s The Original Cut
2017
Gold — CCA NexGen Competition