Experience
Sep 2022 – Present
BBH Singapore
Impressed a grumpy cat with the top-notch Neo QLED 8K along with other global Samsung spots. Made gamers active by making them chase a tiny Loot Truck down the streets of LA for PUBG. Turned HK's most towering landmark into a reminder to take care of men's health. More coming up.
May 2021 – Aug 2022
VCCP Singapore
Played enabler to Singaporeans' love for food with a Deliveroo campaign that won us the pitch, on top of work for Shell, Cathay Pacific, and Toll.
Nov 2020 – May 2021
Cheil Singapore
Created Samsung's first mobile film festival in Singapore to launch the Galaxy S21 Ultra.
Sep 2014 – Nov 2020
DDB/Tribal Worldwide Singapore
Gave Banksy grief for McDonald's, held a virtual hanami for Japan-loving Singaporeans, and created a whole host of government campaigns that were anything but – from a whole TV show to an educational portal where historical figures share what they did,
Facebook-style.
Awards
2025
Bronze — Creative Circle Awards: Samsung's Racing to Fiji
Merit — One Show Asia: Noah's The World's Biggest Boner
2024
Bronze — Creative Circle Awards: Samsung's More Wow than Ever
2020 — 2021
Top 10 Worldwide – Young Glory Professional Category
Silver — MARKies: ManuInvest Duo Choose Both Lah!
2021
2019
Gold — MARKies: McDonald’s The Original Cut
2017
Gold — Creative Circle Awards NexGen Competition