Film

Nothing wows the world's grumpiest cat... like the Neo QLED 8K.

The internet loooves their cute judgy cats. And that's how we chose to launch Samsung's best TV yet – rising above the usual talk about features, and straight-up pitting the TV against the Grouchiest Cat Ever in a fun, cinematic romp.

Because when those grumpy feline eyes finally twinkle with excitement, everyone will feel how extraordinary the Neo QLED 8K truly is.

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I also took the initiative to create entertaining social content for our feline star Bebo and the Neo QLED 8K.